As the first sun sign of the zodiac, Aries is also the sign of new beginnings. Marked by the spring equinox, when the Sun enters this sign there is a breath of new life, fresh with excitement – much like the typical Aries. The key phrase for Aries is “I am” and no other sign is more self-assured! A natural born leader, there is an impulsive urgency to jump into action with this sign. Ruled by Mars, god of war, Aries like a good argument and can be tempestuous. Not afraid to take risks or try something new, they are often trendsetters. They tend to live fast paced lives and enjoy taking on new challenges – although they aren’t always known for finishing what they’ve started. As a fire sign, the Ram radiates the qualities of courage and enthusiasm and likes to strike while it’s hot. While not the most gentle of signs, with Aries what you see is what you get and that is an honesty that is direct and to the point.